Your website is your storefront, so it is essential that it is both aesthetically appealing and fully functional. That is why choosing the right CMS is the first logical step in creating your first website. WordPress stands out from its peers by being extremely versatile, while at the same time open source, or in other words, free to use. This allows you to invest in other aspects such as premium themes and plugins and quality web hosting, while having a CMS that offers you a wide variety of options out of the box.
SEO (Search Engine Optimization) is the practice of improving the visibility of your website in Google search rankings. Establishing an SEO strategy makes any website more reachable, resourceful, and rewarding - all at the same time.
However, there are different aspects of SEO and they have an impact on the visibility of your website. In 2017, SEO trends will continue to evolve and play their part significantly.
With a user base in excess of 500 million and a significant influence among the young, Instagram is today one of the most influential social media platforms. It has begun to give very serious competition to the platforms that have so far occupied the attention of brands and businesses - Facebook, LinkedIn, and Twitter due to its sheer size and presence.
The time your site takes to load influences how successful it will be in the future. If your website is slow, users will turn away in droves. They might even go to your competitors or click the back button before your website loads.
Not only speed will influence site performance but will also affect your rankings in search engines. Besides, to being ranked higher, many online business drivers report seeing an increase in search engine bots crawling after speeding up their design.
The social media has now emerged as an important business tool that everyone wants to take advantage of. If you are wondering how this has happened then probably you have missed out on the content marketing aspect that is closely linked to social media.
This quote by the naturalist E.O.
Businesses need the customers to grow and prosper. It beats logic to think that you can mistreat customers and expect to see your business grow in leaps and bounds. This is the main reason why customer care is very critical if prosperity of your business is on the list of your goals - is should always be the case.
If you have a business that is dependent on patronage from local resident then Local SEO is important for your business. Local SEO is a branch of SEO that is focused on helping people resident in the same location as your business to find you.
There is no way that you can do business without making use of social media nowadays. There are so many things that you can be doing on social media and you should be doing them for that matter. This is at all if you want to be successful in business in a 2015 and of course as 2016 comes up new things will come with it. The thing about social media nowadays is that the signals that come from it relating to your business are also considered when ranking the business on the search engines like Google.
Everyday, a new entrant joins an industry and makes the competition stiffer to some extent. In this situation, it becomes hard to tap new customers. However, an ambitious businessman never surrenders and tries his level best to survive. The resources used for generating leads are becoming scare. Therefore, businesses have switched to online mediums for promoting their brands, which cost less than traditional promotional mediums. In addition, marketers have chosen social media platforms for conducting marketing activities to drive engagements.